Are you a small business owner who feels as if you are stuck in a money trap? Although a large number of small business owners are able to make money with their businesses, there are others who only end up losing money. If you think that you are one of those small business owners, you may be wondering if the time to get out of the business is now.
When comes to determining whether you should close down your small business or give it a few more chances, there are a number of important factors that should first be examined. One of those factors is your current financial situation. Do you think that you could afford to keep your business open for a little bit longer, even just a few more months? If you can do so, you may want to think about doing so. What you need to remember is that all small businesses, including those that are mainly operated online and those that are mainly operated offline, have slumps. It is not uncommon to have a few bad months. If given time, you may see your business and its financial outlook start to improve.
Another important factor that needs to be examined is your business’s location. If you are running an online business, this isn’t much of a problem for you, as you can simply sell your online website or just close it down and discard it forever. However, if you run a local business, you may have a rental contract with your commercial landlord. While some commercial landlords are understanding, when it comes to businesses that need to close down due to lack of success, there are others who just want their money. Whether or not you can get out of your lease without being sued for the remaining amount is another factor that should be used to determine whether or not you should close your business doors. If you find that you need to pay off the remainder of your lease, you mine as well keep your business open.
It is also advised that you examine all of your equipment, supplies, and merchandise, if you were running a retail store. If you were running a retail store, you may want to think about having a liquidation sale, before officially closing your business doors. This will give you the opportunity to make a little bit of money from your leftover merchandise. Also, if you can’t see yourself using your office furniture or other fixtures, you may want to think about selling them as well. When it comes to closing down a business, you want to try and be able to recoup as much as your startup costs as you can, as it may help to lessen the financial burden.
As it was outlined above, it is often easier for many online business owners to close their business doors, because they often have less invested into their business. If you would like to close your storefront doors, but you still think that your business has a chance of success, you may want to think about opening up an online business. With online businesses, you often just need an online website that allows your customers to order products or services and you have available and pay for them, it is as simple as that!
Wishing you the best anyways.
Regards.
Gerard, The Small Businessman.
Friday, November 27, 2009
Saturday, November 21, 2009
Pros and Cons of Starting Your Own Specialty Store
Are you looking to become a small business owner? If you are, you will find that you have a number of different opportunities to choose from. One of those opportunities includes starting your own specialty store. Specialty stores, like many others small businesses, have their own pros and cons; a few of which are briefly outlined below.
Before examining the pros and cons of opening up your own small specialty store, it is important that you know exactly what a specialty store is. In all honesty, there are a number of different specialty store definitions. For instance, some define specialty stores as stores that carry merchandise that is often difficult or hard to find. There are others who define specialty stores as stores that focus on a particular type product, like motorcycle equipment or plus size clothing. In most cases, those that choose to open up specialty stores have a passion for what they are selling.
Speaking of having a passion for what they are selling, there are many specialty store owners who love their small businesses because of that passion. In keeping with the above mentioned examples, a specialty motorcycle store may be run by an avid motorcycle rider or fan and a plus size clothing store may be run by a plus size individual with a fashion flare. Being able to hone in on one of your hobbies it is a great way to spend your days doing something that you know and love. It is also important to note that you can also make a profit at the same time.
Another pro or plus side to starting your own small specialty store is the options that you have. When starting a specialty store, there are many individuals who have a dream of running their own little storefront store, one where customers can come inside and wander around. In addition to opening up a storefront location, specialty stores can also be opened online. In fact, over the past few years, the popularity of online specialty stores has increased in popularity among shoppers. For that reason, you may actually want to think about having both a storefront location and an online business.
Although there are a number of pros or plus sides to starting your own specialty store, you will also find that there are a number downsides to doing so as well. One of those downsides is the competition, especially if you are only interested in having a storefront location. Unfortunately, many large big box retailers have started carrying just about everything under the sun in their stores. Customers tend to like this because they can do all of their shopping under one roof. Unfortunately, the same can not be said with a specialty store. Yes, if you do open up a specialty store, you will still find yourself getting customers, but it may not be as many as you had originally hoped for, thanks to the tough competition.
As you can see, there are a number of pros and cons to starting your own specialty store, like any other type of business. If you are interested in starting your own small business, whether you want it to be a specialty store or not, you are advised to carefully plan out your business before deciding to go ahead and get started. Taking the time to make sure that you are making the right decision is the best way to profit from the development of a small business, not lose money.
Good luck and God speed.
Regards.
Gerard, The Small Businessman.
Before examining the pros and cons of opening up your own small specialty store, it is important that you know exactly what a specialty store is. In all honesty, there are a number of different specialty store definitions. For instance, some define specialty stores as stores that carry merchandise that is often difficult or hard to find. There are others who define specialty stores as stores that focus on a particular type product, like motorcycle equipment or plus size clothing. In most cases, those that choose to open up specialty stores have a passion for what they are selling.
Speaking of having a passion for what they are selling, there are many specialty store owners who love their small businesses because of that passion. In keeping with the above mentioned examples, a specialty motorcycle store may be run by an avid motorcycle rider or fan and a plus size clothing store may be run by a plus size individual with a fashion flare. Being able to hone in on one of your hobbies it is a great way to spend your days doing something that you know and love. It is also important to note that you can also make a profit at the same time.
Another pro or plus side to starting your own small specialty store is the options that you have. When starting a specialty store, there are many individuals who have a dream of running their own little storefront store, one where customers can come inside and wander around. In addition to opening up a storefront location, specialty stores can also be opened online. In fact, over the past few years, the popularity of online specialty stores has increased in popularity among shoppers. For that reason, you may actually want to think about having both a storefront location and an online business.
Although there are a number of pros or plus sides to starting your own specialty store, you will also find that there are a number downsides to doing so as well. One of those downsides is the competition, especially if you are only interested in having a storefront location. Unfortunately, many large big box retailers have started carrying just about everything under the sun in their stores. Customers tend to like this because they can do all of their shopping under one roof. Unfortunately, the same can not be said with a specialty store. Yes, if you do open up a specialty store, you will still find yourself getting customers, but it may not be as many as you had originally hoped for, thanks to the tough competition.
As you can see, there are a number of pros and cons to starting your own specialty store, like any other type of business. If you are interested in starting your own small business, whether you want it to be a specialty store or not, you are advised to carefully plan out your business before deciding to go ahead and get started. Taking the time to make sure that you are making the right decision is the best way to profit from the development of a small business, not lose money.
Good luck and God speed.
Regards.
Gerard, The Small Businessman.
Saturday, November 14, 2009
Pros and Cons of Starting a Business
Are you interested in starting your own small business? If you are, you may already have your mind made up. If you are still toying with the idea of starting your own small business, you may be wondering whether or not your dream is one that should stay a dream or one that could actually become a profitable reality.
To get a good idea as to whether or not you should start a small business, you may want to examine the pros and cons of doing so. These pros and cons may help make it easier for you to decide whether or not a small business is right for you. A few of the most important small business pros and cons are touched on below.
Perhaps, the biggest pro or plus side to starting your own small business is the fact that you will be achieving a dream of yours. There are many individuals who have a dream to start their own business, but many rarely end up doing so. One of the reasons for that is fear. Many are afraid of failure. Yes, you and your small business venture may fail, but many say the ride was worth taking, no matter how good or bad the outcome turned out to be.
Another pro or plus side to starting your own small business is type of businesses that you could start. For instance, did you know that you could open up your craft store, run a payroll processing company, start a dog grooming salon, or start your own hair salon? When it comes to starting your own small business, you will find that the possibilities are literally endless.
In connection with the types of businesses that you can start, did you also know that those businesses can be run in different ways? For instance, if you are interested in opening up a dog grooming salon or even a hair salon, did you know that you could rent your own commercial building space or even run the business out of your home for a while? Also, depending on the type of business you run, you may even be able to have an online store. In fact, it is not uncommon for many small business owners, who sell products, to have storefront retail stores, as well as online retail stores. Once again, the possibilities are basically endless.
Although there a number of pros or plus sides to starting your own small business, you will also find that there a number of downsides or cons to doing so as well. One of those downsides is the fact that there are not really any guarantees. Sometimes even the best small business plans fail. There a lot of factors that go into determining whether or not a business can be a profitable one, like the ability to reach the targeted market, startup costs, monthly expenses, and location. While there are steps that you can take to help improve your chances of success, there are still no guarantees.
Another one of the cons or downsides to starting a small business is the startup money needed. Yes, there are some businesses that have smaller startup costs than others, but almost all small businesses do have startup costs. The good news though is that if you don’t have the required funds, you may be able to obtain financing for your small business project. The only thing is that you need to have good credit to do so. So, if your credit currently isn’t in good standing, you may want to think about working on it now. The sooner you get your credit repaired, if it needs to be, the sooner, you can start opening up your small business.
The above mentioned pros and cons are just a few of the many associated with trying to start your own small business. In all honesty, you may want to think about creating your own pros and cons list. If the pros outweigh the cons, starting your own small business may be something that you should look into doing.
To get a good idea as to whether or not you should start a small business, you may want to examine the pros and cons of doing so. These pros and cons may help make it easier for you to decide whether or not a small business is right for you. A few of the most important small business pros and cons are touched on below.
Perhaps, the biggest pro or plus side to starting your own small business is the fact that you will be achieving a dream of yours. There are many individuals who have a dream to start their own business, but many rarely end up doing so. One of the reasons for that is fear. Many are afraid of failure. Yes, you and your small business venture may fail, but many say the ride was worth taking, no matter how good or bad the outcome turned out to be.
Another pro or plus side to starting your own small business is type of businesses that you could start. For instance, did you know that you could open up your craft store, run a payroll processing company, start a dog grooming salon, or start your own hair salon? When it comes to starting your own small business, you will find that the possibilities are literally endless.
In connection with the types of businesses that you can start, did you also know that those businesses can be run in different ways? For instance, if you are interested in opening up a dog grooming salon or even a hair salon, did you know that you could rent your own commercial building space or even run the business out of your home for a while? Also, depending on the type of business you run, you may even be able to have an online store. In fact, it is not uncommon for many small business owners, who sell products, to have storefront retail stores, as well as online retail stores. Once again, the possibilities are basically endless.
Although there a number of pros or plus sides to starting your own small business, you will also find that there a number of downsides or cons to doing so as well. One of those downsides is the fact that there are not really any guarantees. Sometimes even the best small business plans fail. There a lot of factors that go into determining whether or not a business can be a profitable one, like the ability to reach the targeted market, startup costs, monthly expenses, and location. While there are steps that you can take to help improve your chances of success, there are still no guarantees.
Another one of the cons or downsides to starting a small business is the startup money needed. Yes, there are some businesses that have smaller startup costs than others, but almost all small businesses do have startup costs. The good news though is that if you don’t have the required funds, you may be able to obtain financing for your small business project. The only thing is that you need to have good credit to do so. So, if your credit currently isn’t in good standing, you may want to think about working on it now. The sooner you get your credit repaired, if it needs to be, the sooner, you can start opening up your small business.
The above mentioned pros and cons are just a few of the many associated with trying to start your own small business. In all honesty, you may want to think about creating your own pros and cons list. If the pros outweigh the cons, starting your own small business may be something that you should look into doing.
Tuesday, November 10, 2009
Pros and Cons of Getting Small Business Health Insurance
re you a small business owner? If you are, how many employees do you currently have? If you have under fifty or one hundred employees, in total, you can often legally be considered a small business. Although you may have already deemed yourself a small business, the actual definition is important, as it will have an impact on your taxes, as well as your ability to get health insurance. If you are a small business owner, there is a good chance that you need to buy your own health insurance, if you don’t already have insurance. When doing so, you are advised to also look into getting small business health insurance for your other small business employees.
When it comes to getting small business health insurance for themselves and their employees, there are many small business owners who wonder why they should even bother. In all honesty, it depends. First, it depends on the type of business owner that you would like to be known as. Secondly, it depends on the area that you live in or operate a business in. There are some areas that do not give employers the option to offer insurance to their employees, as it is required by law. So, before you start contemplating whether or not you even want to purchase small business health insurance for you and your employees, you need to see if you have to or not.
Although you may be faced with some rules and restrictions, you will likely find that you have the option to provide small business health insurance to your employees only if you want to. For that reason, you may want to think about examining the pros and cons of doing so. Creating a pros and cons list for yourself may make it a little bit easier for you to decide whether or not small business insurance is needed for you and your small business employees.
To get your own personal pros and cons list started, you will want to add options to the pros side. When it comes to getting small business health insurance for you and your employees, you will find that you have a number of different options. In the United States, there are a number of different health insurance companies that offer coverage to small business owners, just like you. In fact, many health insurance companies offer multiple plans, many of which may be perfect for you and your small business employees. Having a number of different options makes it easier to find a small business health insurance plan that you like and can afford.
In fact, another pro or plus side to getting small business health insurance for you and your employees is that you don’t have to pay for the insurance all by yourself. This is something that many small business owners mistakenly believe. Many large, well-known nationally companies require that their employees pay a portion of their health insurance costs and you can do the same thing. You may want to think about making your employees pay half of their insurance costs or so. You will, however, want to make sure that it is an amount that you and your employees all agree. You may want to think about automatically taking the cost of health insurance right out of their paychecks, to prevent any mistakes or miscommunication from occurring.
One of the few cons or downsides to getting small business health insurance for you and your employees, now that you know that cost isn’t as big of an issue anymore, is the fact that not everyone may want to be insured. Before going out and buying small business health insurance, it is important that you get an idea as to how many of your employees need health insurance and are able to afford it. Purchasing too much insurance coverage can end up costing you a considerable amount of money; therefore, you want to make sure you have accurate information to base your decision on.
In addition to the above mentioned pros and cons, you are advised to add any additional pros and cons that you can come up with to the list. In the end, the decision as it whether or not you want to buy small business insurance for you and your employees is yours to make, but you may want to turn to your pros and cons list for guidance.
To your success
Gerard
The Small Businessman
When it comes to getting small business health insurance for themselves and their employees, there are many small business owners who wonder why they should even bother. In all honesty, it depends. First, it depends on the type of business owner that you would like to be known as. Secondly, it depends on the area that you live in or operate a business in. There are some areas that do not give employers the option to offer insurance to their employees, as it is required by law. So, before you start contemplating whether or not you even want to purchase small business health insurance for you and your employees, you need to see if you have to or not.
Although you may be faced with some rules and restrictions, you will likely find that you have the option to provide small business health insurance to your employees only if you want to. For that reason, you may want to think about examining the pros and cons of doing so. Creating a pros and cons list for yourself may make it a little bit easier for you to decide whether or not small business insurance is needed for you and your small business employees.
To get your own personal pros and cons list started, you will want to add options to the pros side. When it comes to getting small business health insurance for you and your employees, you will find that you have a number of different options. In the United States, there are a number of different health insurance companies that offer coverage to small business owners, just like you. In fact, many health insurance companies offer multiple plans, many of which may be perfect for you and your small business employees. Having a number of different options makes it easier to find a small business health insurance plan that you like and can afford.
In fact, another pro or plus side to getting small business health insurance for you and your employees is that you don’t have to pay for the insurance all by yourself. This is something that many small business owners mistakenly believe. Many large, well-known nationally companies require that their employees pay a portion of their health insurance costs and you can do the same thing. You may want to think about making your employees pay half of their insurance costs or so. You will, however, want to make sure that it is an amount that you and your employees all agree. You may want to think about automatically taking the cost of health insurance right out of their paychecks, to prevent any mistakes or miscommunication from occurring.
One of the few cons or downsides to getting small business health insurance for you and your employees, now that you know that cost isn’t as big of an issue anymore, is the fact that not everyone may want to be insured. Before going out and buying small business health insurance, it is important that you get an idea as to how many of your employees need health insurance and are able to afford it. Purchasing too much insurance coverage can end up costing you a considerable amount of money; therefore, you want to make sure you have accurate information to base your decision on.
In addition to the above mentioned pros and cons, you are advised to add any additional pros and cons that you can come up with to the list. In the end, the decision as it whether or not you want to buy small business insurance for you and your employees is yours to make, but you may want to turn to your pros and cons list for guidance.
To your success
Gerard
The Small Businessman
Friday, November 6, 2009
Marketing Your Small, Online Business
Are you a small business owner who runs an online business? If you are, are you currently satisfied with your business’s profits? Even if you are happy with the money that you are currently making, you may be looking to make even more. If you are, you may want to examine the marketing tactics that you are using, if you are even marketing your business at all.
When it comes to marketing an online business, you will often find that it is easier to market an online business than it is a storefront business. One of the reasons for that is because of the internet. There are a number of different ways that the internet can help you with the marketing of your online business. A few of those ways are briefly touched on below.
One of the many ways that you can go about marketing your business online is by using online message boards, which are also commonly referred to as online forums. Online message boards or online forums are communities where internet users are able to come together and discuss activities or interests they may share. There are many online message boards or forums that allow participating members to have what is referred to as a signature. A signature is a block of print that always appears at the end of a member’s posts. It is not uncommon for an online message board moderator to allow signatures to include business links, like a link to your online store or online website. With using online message boards or forums, the more you post the more exposure your online store gets.
Another way that you can market your small online business is by joining a pay per click advertising program, like Google Adwords. What is nice about pay per click advertising programs is that, just as the name sounds, you only have to pay when one of your advertisements gets clicked on. This type of advertising arrangement may be able to save you a considerable about of money, when compared to paying a flat rate fee for an advertisement that may never even be seen, let alone clicked on. Also, by doing business with a well-known pay per click advertising program, like Google Adwords, you are less likely to experience problems associated with malicious clicks, as the programs tend to be carefully monitored, to ensure that you don’ t end up wasting money on the marketing for your small business.
In addition to paying for advertising, you may also be able to get free advertising by doing what is known as a link exchange. A link exchange is when one website owner, like you, agrees to display the online website link or banner for another website owner, free of charge, as long as they do the same for you. If you are looking for free or low-cost ways to market your small online business, a link exchange may be the perfect option for you. The only thing that you want to make sure you do is not exchange links with your competition. You want to try and make sure that all links can be connected or related to each other, in one way or another, but you don’t want to end up generating income for your competition.
When it comes to running a small online business, standard internet searches may also pay a large role in the traffic that you and your website receives. That is why it is important that your website, whether it is used to sell products or services, is optimized for the search engines. This process is commonly referred to as search engine optimization. When it comes to search engine optimization, content is important. Your website needs to be filled with content that the search engines will pick up, as well as content that your visitors can read. If you need assistance with this, you may want to think about hiring the services of a SEO specialist or a professional content writer.
The above mentioned marketing approaches are just a few of the many that you may want to use to help increase your small online business’s profits. For the best chance of success, you are advised to implement more than just one of the above mentioned approaches.
Success to you.
Gerard
The Small Businessman
When it comes to marketing an online business, you will often find that it is easier to market an online business than it is a storefront business. One of the reasons for that is because of the internet. There are a number of different ways that the internet can help you with the marketing of your online business. A few of those ways are briefly touched on below.
One of the many ways that you can go about marketing your business online is by using online message boards, which are also commonly referred to as online forums. Online message boards or online forums are communities where internet users are able to come together and discuss activities or interests they may share. There are many online message boards or forums that allow participating members to have what is referred to as a signature. A signature is a block of print that always appears at the end of a member’s posts. It is not uncommon for an online message board moderator to allow signatures to include business links, like a link to your online store or online website. With using online message boards or forums, the more you post the more exposure your online store gets.
Another way that you can market your small online business is by joining a pay per click advertising program, like Google Adwords. What is nice about pay per click advertising programs is that, just as the name sounds, you only have to pay when one of your advertisements gets clicked on. This type of advertising arrangement may be able to save you a considerable about of money, when compared to paying a flat rate fee for an advertisement that may never even be seen, let alone clicked on. Also, by doing business with a well-known pay per click advertising program, like Google Adwords, you are less likely to experience problems associated with malicious clicks, as the programs tend to be carefully monitored, to ensure that you don’ t end up wasting money on the marketing for your small business.
In addition to paying for advertising, you may also be able to get free advertising by doing what is known as a link exchange. A link exchange is when one website owner, like you, agrees to display the online website link or banner for another website owner, free of charge, as long as they do the same for you. If you are looking for free or low-cost ways to market your small online business, a link exchange may be the perfect option for you. The only thing that you want to make sure you do is not exchange links with your competition. You want to try and make sure that all links can be connected or related to each other, in one way or another, but you don’t want to end up generating income for your competition.
When it comes to running a small online business, standard internet searches may also pay a large role in the traffic that you and your website receives. That is why it is important that your website, whether it is used to sell products or services, is optimized for the search engines. This process is commonly referred to as search engine optimization. When it comes to search engine optimization, content is important. Your website needs to be filled with content that the search engines will pick up, as well as content that your visitors can read. If you need assistance with this, you may want to think about hiring the services of a SEO specialist or a professional content writer.
The above mentioned marketing approaches are just a few of the many that you may want to use to help increase your small online business’s profits. For the best chance of success, you are advised to implement more than just one of the above mentioned approaches.
Success to you.
Gerard
The Small Businessman
Tuesday, November 3, 2009
Marketing Your Small, Locally Owned and Operated Business
Are you a small business owner, but one who owns a business that has a physical address, instead of an online one? If you are, you can actually be considered the owner of a locally owned and operated business. One of the many benefits to being a small business owner who runs a locally owned and operated business is that you are often well liked by the locals, as your business helps their economy. Unfortunately, being well liked by some locals isn’t enough to keep your business afloat and profitable. That is why you also need to rely on marketing.
When many of us think of marketing, we often associate marketing with online businesses. What you need to remember is that even storefront businesses need to be marketed, especially if they are selling something, like a product or a service. If you are running your own storefront business, no matter what you are selling, it is important that your customers first know that you exist. This cannot be done without marketing, which is also commonly referred to as advertising. Just a few of the many ways that you can go about advertising or marketing your locally owned and operated small business are outlined below.
Perhaps, one of the best ways to go about marketing your locally owned and operated small business is by using the television. It is no secret that many individuals enjoy watching television. If you have a few local channels, you may be able to get your advertisements aired on those stations. Of course, you need to know that television advertising can be fairly expensive, but most business owners find that it does work. If you are looking for a similar marketing approach, but one that is a little bit more affordable, you may want to think about trying radio advertisements.
One marketing approach that many do not always associate with marketing, but should involves the phone book. If you run a locally owned and operated small business, you should have your business listed in the phone book. First, you will want to make sure that your business is listed in the yellow pages or the business directory section, as well as the white pages. You may also want to think about taking out an advertisement in the yellow pages. This advertisement doesn’t have to be a full page ad or even a half a page one. Many times, phone book users examine all of advertisements, especially the colored ones or the ones with pictures before flipping through the actual business listings.
Although you may not necessarily think about it at the time, you should use the internet to help market your small, locally owned and operated business. There are many business owners who tend to think that this approach is ironic, due to the fact that they don’t run an online business, but it could actually help to bring you a lot of business. When it comes to turning to the internet, you don’t necessarily have to open up an online store, if you are selling something, like a product or service, but you may want to create an informational website about you and your small business. For instance, if you operate a tax preparation service, you could online your training and your experience, the rates that you charge, and where your business is located. It may even be a good idea to get customer testimonials from past clients; clients who were pleased with your work.
The above mentioned marketing approaches are just a few of the many ways that you can go about marketing your small locally owned and operated business. Despite what you and many others believe, there are actually just as many, if not more, ways to market a storefront business than there are to market an online business. For additional marketing approaches that you may want to try using, you may want to think about taking a small business marketing course or investing in a number of small business marketing resource guides, like books.
Good luck to you.
Gerard
The Small Businessman
When many of us think of marketing, we often associate marketing with online businesses. What you need to remember is that even storefront businesses need to be marketed, especially if they are selling something, like a product or a service. If you are running your own storefront business, no matter what you are selling, it is important that your customers first know that you exist. This cannot be done without marketing, which is also commonly referred to as advertising. Just a few of the many ways that you can go about advertising or marketing your locally owned and operated small business are outlined below.
Perhaps, one of the best ways to go about marketing your locally owned and operated small business is by using the television. It is no secret that many individuals enjoy watching television. If you have a few local channels, you may be able to get your advertisements aired on those stations. Of course, you need to know that television advertising can be fairly expensive, but most business owners find that it does work. If you are looking for a similar marketing approach, but one that is a little bit more affordable, you may want to think about trying radio advertisements.
One marketing approach that many do not always associate with marketing, but should involves the phone book. If you run a locally owned and operated small business, you should have your business listed in the phone book. First, you will want to make sure that your business is listed in the yellow pages or the business directory section, as well as the white pages. You may also want to think about taking out an advertisement in the yellow pages. This advertisement doesn’t have to be a full page ad or even a half a page one. Many times, phone book users examine all of advertisements, especially the colored ones or the ones with pictures before flipping through the actual business listings.
Although you may not necessarily think about it at the time, you should use the internet to help market your small, locally owned and operated business. There are many business owners who tend to think that this approach is ironic, due to the fact that they don’t run an online business, but it could actually help to bring you a lot of business. When it comes to turning to the internet, you don’t necessarily have to open up an online store, if you are selling something, like a product or service, but you may want to create an informational website about you and your small business. For instance, if you operate a tax preparation service, you could online your training and your experience, the rates that you charge, and where your business is located. It may even be a good idea to get customer testimonials from past clients; clients who were pleased with your work.
The above mentioned marketing approaches are just a few of the many ways that you can go about marketing your small locally owned and operated business. Despite what you and many others believe, there are actually just as many, if not more, ways to market a storefront business than there are to market an online business. For additional marketing approaches that you may want to try using, you may want to think about taking a small business marketing course or investing in a number of small business marketing resource guides, like books.
Good luck to you.
Gerard
The Small Businessman
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